Goldwell has formed a strategic partnership with Kao along shared values of salon exclusivity and Kao as the Salon Distributor for Goldwell. This year Goldwell has formed strategic alliance with Orbie in the United States. According to Goodwill's press release "By combining the vast reach of each brand’s individual salon
networks and cutting-edge professional education and support initiatives, this
groundbreaking partnership will unlock powerful business and artistic
opportunities for salons. Oribe Hair Care and Goldwell share a forward-thinking
philosophy that puts stylists and salon professionals at the center of every
decision; now, each brand will have an even bigger platform from which to bring
innovation to the high-end segment of hair care experts and salon clients that
they service."
