Goldwell has annual advertising campaigns for their hair color lines. Goldwell’s famous campaign was “You can’t get supernatural From a Supermarket”. This ad campaign was targeting hair color systems which are sold in supermarkets and drug stores. Goldwell’s objective with these ads to push consumers from a home color system where you won’t get the results you would if you go into a professional hair salon.Goldwell has seen a rise in professional coloring by 4 percent. The increase in professional coloring is found due to the increase in the aging population and the trend of fashion color. Goldwell within their supernatural campaign in Australia used a video which looked like a crime scene to make consumers feel like home coloring was deadly and said don’t be a victim of home hair color and trust the color experts.
Goldwell has not ignored the aging population with their grey to gorgeous campaign. This campaigns objective is to catch the attention of both aging men and women to color their grey. Either to camouflage the grays or to fully cover the grey.
