From Germany to Worldwide
Goldwell first emerged in Germany in 1948, Today Goldwell products can be found across the globe. Goldwell began to spread into new markets only 10 years into business in the United Kingdom, this was their first push into globalizing. In 1979, Goldwell tested their market in North America and Made their debut in the United States three years later. Goldwell hair color is found in salons on 5 of the 7 worlds continents.
Goldwell in recent years partnered with Kao Salon Division to further expanded their global markets. Kao enables Goldwell to test new markets and further understand the new emerging markets. Kao in partnership with Goldwell helps accelerate growth through integrated
global business operations, attain profitable growth utilizing value-
added technologies in targeted market
segments and aims for top-line growth in the mass
market through differentiation in quality
and cost. Kao salon division in 2013 had sales over 12.5 billion of dollars.