Goldwell produces desirable products for all women,but the true target market of Goldwell Elumen hair color is women ages 17-34 who are trendy and fashionable. Goodwell Elumen hair color is stunning fashion color that women seek to achieve. Elumen color system bring the fashionable trendy colors which allows a woman to obtain an abyss of grey and blue or the beautiful sombre of icey blue or fiery red .
As woman who belongs to the target market of Goldwell Elumen color system, I have found myself seeking salons which carry Goldwell Elumen color systems. I have also found numerous women even outside the target market range asking what hair color I use and where I get my hair colored. This is a signals that goldwell have achieved not only creating a quality item but also has marketed strategically. I seek the elumen color not only for the max pigment colors for bold playful looks but also for subtile tinting of colors for a more natural look.
Goldwell uses their color zoom completion to seek for the newest trends to create product which applies to the newest looks. With the development of this years emergence of the mermaid waves and coloring elumen coloring system shined its true graces because of the max pigmentation of the color. This idea of creating product for the consumer is highlighted in goldwells brand statement WE BELIEVE THAT ONLY TOGETHER WE CAN REACH NEW HEIGHTS BY ACHIEVING CREATIVE EXCELLENCE, OUTSTANDING CLIENT SATISFACTION AND SALON SUCCESS. WE DO MORE THAN JUST UNDERSTAND YOU. WE THINK LIKE YOU.