Goldwell has both tangible and intangible products in their product mix. Goldwell not only offers hair products but also educational services for salons and stylist as previously mentioned in thru their academies around the world. Goldwell products are for professional use being sold only to salons stylist and licensed distributors. Goldwell has a large product mix including shampoos conditioners smoothing systems perms hair color and styling products. Goldwell has extended its elumen product line in 2015 with elumenated naturals collection which is targeted towards the aging population for grey services.
All Goldwell Hair colors can be found in the typical tube like other hair dyes but also in Goldwells patented depot canister technology. All Goldwell products are marked with the common red square which is in the Goldwell logo. Goldwell products are not branded or packaged different in various countries.
