Awareness: Goldwell when bringing awareness to their products. Advertises to the masses through advertisements in magazines and other media outlets. Goldwell advertisements
Interest: Goldwell's HAIR PLAY The Tour Collective color and styling showcase is an highly anticipated evening of fashion and professional education, Goldwell’s Artistic Team, special guests Nick Arrojo and the Arrojo Studio Team, revealed the latest in hair trends, inspirations, and techniques. Arrojo used the latest of products to exhibit them to hairstylist in the NYC area.
Desire: Goldwell makes their products more desirable than others by showing the versatility in their products. Goldwell not only makes hair color but makes specialized shampoo for colors to make them stay nice and vibrant for longer.
Action: Goldwell sales increase due to continuos advertising.
Interest: Goldwell's HAIR PLAY The Tour Collective color and styling showcase is an highly anticipated evening of fashion and professional education, Goldwell’s Artistic Team, special guests Nick Arrojo and the Arrojo Studio Team, revealed the latest in hair trends, inspirations, and techniques. Arrojo used the latest of products to exhibit them to hairstylist in the NYC area.
Desire: Goldwell makes their products more desirable than others by showing the versatility in their products. Goldwell not only makes hair color but makes specialized shampoo for colors to make them stay nice and vibrant for longer.
Action: Goldwell sales increase due to continuos advertising.