Goldwell is currently practicing market segmentation with it older consumers. Goldwell this year introduced its Elumentated Naturals this year in response to the aging population. Goldwell identified that women who are aging, begin to see grey hairs, as colorist grey coverage is becoming a popular service and with matching their mission listening to stylist alike they introduced this product.
According to 2014 Professional Salon Industry Haircare Study from
Professional Consultants & Resources Haircoloring services are up nearly
4%, due to a graying population and huge new demands for fashion haircolor,
including blonding, highlights, duo-lights, balayage, ombré/sombre,
vibrants/vivids and pastels.
