Why should a salon choose Goldwell over any other competing
hair color line? What drives a consumer to seek out a Goldwell affiliated salon
when they are ready for a change? Goldwell has managed to maintain their high
reputation with consumers and service providers around the world since 1948.
Like Fashion, Hair color has trends that are constantly changing and Goldwell
has managed to keep up with the trend as well as setting them.
From a professional standpoint, Goldwell has made it very
easy for stylists to use and understand their products by way of intense
education. Goldwell provides not only in-salon classes but classes at their
very own Academies. Professionals from around the world are invited to the
various academies for classes that range from hair color to business marketing.
The most recent addition to their education presence is the Goldwell Academy in
Manhattan’s chic, Meat Packing District.
Within the beauty industry contests and expos have always
been a great way for stylists and product lines to showcase their work and
Goldwell is no stranger to this feature. Every year Goldwell grants stylists
the opportunity to enter Color Zoom. Color Zoom is a brand-based competition
that gives stylists the chance to present their creative colors and styles
using Goldwell products and to compete with their international counterparts.
These competitions in turn help Goldwell design new products and color shades
to fit the needs of stylists in today’s world.
Post by Goldwell US.
“You can’t get Supernatural from a Supermarket!” This has
been Goldwell’s campaign to further consumer’s loyalty not only to the brand
but also to salon professionals affiliated with the brand. Being a professional
product company Goldwell only distributes to salons and professional retailers.
This has managed to keep their name and brand quality at its high, inclining
salons to use Goldwell and persuading consumers to seek a Goldwell affiliated
salon.
Providing quality products has always been Goldwell’s claim
to fame. Their color has proven countless times that it is vibrant, reliable,
and revolutionary. Their products have been infused with various technologies
that will not only give the client a beautiful result but also a healthy
regimen rather than their counterparts who simply want to achieve the look.
Simplifying their brand has shown consumers how important they are to Goldwell.
One way in which Goldwell does this is by infusing all non-color products with
color-safe ingredients as well as color-enhancing ones. Goldwell has everything
from hair color to hairspray, all working in together to provide the consumer and
stylist with a beautiful, Masterpiece.