Do you achieve your BEAUTY from HARMING?
"Ethical" beauty what is that? Goldwell hair products have found a
way to build an ethical company with its choice of developing their products
cruelty free. Cruelty free is a campaign that started with the animal rights
movement. The idea of cruelty free is to endorse products, which don't harm or
kill animals. Beauty products would get tested on animals for allergic
reactions. Unlike other beauty companies Goldwell uses other systems to protect
the animal kingdom from the harm of these test. Goldwell rid of
animal testing practices in the 1980s years prior to the ban of animal testing
in its home country of Germany.
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| Animal Testing was banned in the European Union in March 2013. |
