Is your hair a
stylist’s walking masterpiece? Does you
hair color have an innovative and creative history? Goldwell hair products
began in 1920 by Hans Erich Dotter. Hans Dotter had the idea of building a
business while rebuilding the sense of beauty.
Hans wanted to work most closely with the people who instill beauty, which
he identified as hairdressers. With a
breakthrough product the cold perm in 1948 Hans began to innovate within the
hair industry. With the revolution of hair Goldwell expanded into the hair
color market in 1978. Still carrying
their innovative technique Goldwell in 2001 released their ELUMEN hair color line
after seven years of development. Elumen is a physical hair color rather than
a chemical hair color. Following the similar ideas of Hans Erich Dotter
Goldwell rebranded in 2014 with ideals “We embrace
your passion for beautiful hair. We believe that only together we can
reach new heights by achieving creative excellence, outstanding client
satisfaction and salon success. We do more than just understand
you. We think like you. We think stylist”.
